Targeting is nothing more than accurately identifying the audience of an ad. It is defined by the most suitable target group, those that are “receptive” to the product or service. Depending on the marketing objective, targeting may be strictly sales-oriented, image-oriented, or a combination of the two. Broad or narrow targeting? The answer is: it […]
In the era of modern advertising media surround us constantly. This leads into a phenomenon called stimulus habituation. The consumer “becomes desensitized” to advertising messages and stops to react intensively to them. Meanwhile, the battle for consumer attention is becoming an increasingly difficult challenge. The skillful use of persuasion tools and NLP techniques comes to […]
Design thinking is a problem solving method that was first defined in the 1960s in United States. The purpose of this method is to create innovative solutions by stimulating creativity. Design thinking is based primarily on focusing on the project, which is why it can be great for both a startup and a large company. […]
Customers buy with their eyes, it’s easier to buy when in a picture – you might be familiar with these sayings. Both relate to the power of an image. Those who created them understood it was simpler and quicker to interpret a message made not just of words and phrases, but also of pictures, symbols, […]
Almost every decision made by the consumer is motivated by emotions. Evoking specific impressions allows you to influence purchasing decisions and build positive associations with the brand. Through the skillful use of emotions, we allow ourselves to consciously guide the person on the other side of the screen. When designing processes and user experiences, we […]
Probably one of the most important aspects of the company’s development is the marketing strategy. Is it enough to have a good product to appear on the market? This is certainly a pillar of success, but an effective presentation of the product or service is also necessary. Such that customers find your offer among competitors’ […]
Read about things you need to avoid before searching for your first IT job and to focus on as a junior developer. There is a time in every programmer’s career when he or she becomes a junior. In theory, a junior is someone who has basic programming knowledge in a given language and can use […]
It is one of the oldest and most common forms of e-marketing. It is based on a relatively simple mechanism, which utilises electronic mail as the main form of contact with user. However, it is neglected in the time of developing digital marketing and more advanced forms of reaching customers. That is a mistake! Well […]
The world of online marketing knows no boundaries, creating a real ocean of possibilities. Robert Baumann, Director of the Innovation Department reveals how to make a good impression on an interview. In my media career I successfully managed to employ, introduce and train numerous talented people. I am always proud when a person I had the […]