Intredo Blog

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Content Marketing from the scratch
3 min read

Content Marketing from the scratch

Content Marketing is a marketing strategy based on creating useful content for a recipient and delivering it in an attractive form. Those can be articles for a blog, infographics, or short animations. The purpose of Content Marketing is to build a bond with a recipient, gain its trust, and encouraging it to a specific action, […]

How to optimize your ad targeting
3 min read

How to optimize your ad targeting

Targeting is nothing more than accurately identifying the audience of an ad. It is defined by the most suitable target group, those that are “receptive” to the product or service. Depending on the marketing objective, targeting may be strictly sales-oriented, image-oriented, or a combination of the two. Broad or narrow targeting? The answer is: it […]

Marketing dictionary part 1.
3 min read

Marketing dictionary part 1.

Marketing terms can sometimes seem like a foreign language. In the work of a marketer, we often come across exotic-sounding terms or abbreviations. The explanation of them you can find in our dictionary. We have prepared a list of the most important concepts related to marketing and e-marketing. AdWords – Google advertising system that allows […]

How to write a good brief for a graphic designer?
3 min read

How to write a good brief for a graphic designer?

One of the basic elements that constitute a good project is a skilfully written brief. It is a form of a map thanks to which a graphic designer has the possibility to efficiently reach the set goal. It defines the priorities and the most important needs of a project, and is an answer to precisely […]

Effective communication in the project team
4 min read

Effective communication in the project team

“Communication is a skill that can be learned. It’s like riding a bike or typing. If you just work on it, you can really quickly improve the quality of every part of your life. ” – Brian Tracy Did you know that the lack of communication skills in a team is one of the main […]

Persuasion and NLP techniques as effective marketing tools
3 min read

Persuasion and NLP techniques as effective marketing tools

In the era of modern advertising media surround us constantly. This leads into a phenomenon called stimulus habituation. The consumer “becomes desensitized” to advertising messages and stops to react intensively to them. Meanwhile, the battle for consumer attention is becoming an increasingly difficult challenge. The skillful use of persuasion tools and NLP techniques comes to […]

The impact of emotions on purchasing decisions
2 min read

The impact of emotions on purchasing decisions

Almost every decision made by the consumer is motivated by emotions. Evoking specific impressions allows you to influence purchasing decisions and build positive associations with the brand. Through the skillful use of emotions, we allow ourselves to consciously guide the person on the other side of the screen. When designing processes and user experiences, we […]