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Marketing dictionary part 1.
3 min read

Marketing dictionary part 1.

Marketing terms can sometimes seem like a foreign language. In the work of a marketer, we often come across exotic-sounding terms or abbreviations. The explanation of them you can find in our dictionary. We have prepared a list of the most important concepts related to marketing and e-marketing. AdWords – Google advertising system that allows […]

Storytelling in marketing, or why good stories sell
3 min read

Storytelling in marketing, or why good stories sell

When a copywriter wants to effectively motivate recipients to a specific action, he should definitely reach for appropriate, targeted storytelling. Not only children love fairy tales… What is storytelling? A narrative of a specific story, a narrative full of emotions, wrapped around the hero or heroes with whom the recipient can identify. Dry, bland, colorless […]