Marketing terms can sometimes seem like a foreign language. In the work of a marketer, we often come across exotic-sounding terms or abbreviations. The explanation of them you can find in our dictionary. We have prepared a list of the most important concepts related to marketing and e-marketing.
AdWords – Google advertising system that allows you to run Pay-per-click ads, i.e. payments for each click. Advertising allows for precise targeting based on keywords, but also individual characteristics of the recipient of the advertisement, e.g. location.
Website audit – it is an analysis of a website carried out in order to improve the quality of a given scope. We distinguish SEO (visibility and traffic), UX (usability and functionality) audits, related to security or legal issues.
Backlinks – links leading to the website. They are an important factor that allows you to build your position in search engines.
Bounce rate – percentage value determining the number of users who do not go to the next subpage of the website or interact with the current page. The higher the bounce rate, the lower the conversion rate – the website or product is not attractive to the recipient.
Brief – is a document that is the basis for cooperation with a marketing agency. It contains the necessary data to prepare the strategy and defines the purpose of advertising activities.
Call-to-action – a call to action in the form of a button or message on the website, the task of which is to persuade the user to perform actions on the website, e.g. subscribe to the newsletter, register or add to the cart.
Click-through-rate – is a rate calculated as the ratio of the number of clicks to the number of views or openings. It shows how many people clicked on the link, which largely determines the quality of the advertising creation.
Content marketing – a marketing concept based on creating and providing customers with useful content in attractive forms. Content marketing can take the form of blog, video, webinar tailored to their needs. Thanks to it, the brand builds a bond with the customer, affects the level of trust, but also has a positive impact on website traffic.
Long tail – i.e. long and precise key phrases that generate more traffic. They can be more valuable than short and popular phrases.
Duplicate content – duplicate content on at least two different www addresses. This has a negative impact on the visibility of the website. This is why creating interesting and unique content is so important.
Dynamic product ads – ads created without the use of keywords. They change depending on the content of the website, so they are always up to date with the proposed products or services.
E-commerce – is electronic sales, including the use of technological and telecommunications solutions such as online stores, sales platforms and marketplaces
E-mail marketing – a form of marketing that uses email as a communication tool. It allows you to send newsletters or mailing campaigns.
FAQ – frequently asked questions – a collection of questions frequently asked on a given topic.
Google Analytics – is one of the basic tools provided by Google to monitor and analyze website statistics. It allows, among other things, to measure sales, analyze traffic and user behavior on the website and create advanced segmentation of visitors.
Google Display Network – is a Google advertising network composed of partner websites, including its own websites such as YouTube, which displays advertisements in the form of text, graphics and video. The network allows you to reach about 90% of Internet users in the world and precisely target your ads.
Hashtag – this word or expression, preceded by a # character, acts as a content aggregator and link. Hashtags collected and cataloged content, which makes it easier to navigate through sites such as Twitter or Instagram.
Heatmap – graphical heat map presenting user behavior on the website. This method allows you to track interactions on the website, the way of scrolling or the most-clicked places, which directly affects the optimization.
HTML – a hypertext markup language used by developers in creating websites.
More marketing words coming soon.