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Intredo Team

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Effective landing page
3 min read

Effective landing page

A landing page is a landing page used to achieve a specific objective. Most often the customer is directed to it after moving from an advertisement promoting a particular action. A landing page is designed with one objective or call to action (CTA). How to achieve it effectively? TAKE ACTION This is a particular type […]

What is Google Ads and how does it work?
3 min read

What is Google Ads and how does it work?

Ads is Google’s advertising system, designed to help businesses reach customers through the online environment of the search engine and partner sites. The sites place text or image ads. They appear on the site after the user searches for keywords and phrases related to the company and its products and services. In Google, Ads advertisements […]

Content Marketing from the scratch
3 min read

Content Marketing from the scratch

Content Marketing is a marketing strategy based on creating useful content for a recipient and delivering it in an attractive form. Those can be articles for a blog, infographics, or short animations. The purpose of Content Marketing is to build a bond with a recipient, gain its trust, and encouraging it to a specific action, […]

How to optimize your ad targeting
3 min read

How to optimize your ad targeting

Targeting is nothing more than accurately identifying the audience of an ad. It is defined by the most suitable target group, those that are “receptive” to the product or service. Depending on the marketing objective, targeting may be strictly sales-oriented, image-oriented, or a combination of the two. Broad or narrow targeting? The answer is: it […]

Marketing dictionary part 1.
3 min read

Marketing dictionary part 1.

Marketing terms can sometimes seem like a foreign language. In the work of a marketer, we often come across exotic-sounding terms or abbreviations. The explanation of them you can find in our dictionary. We have prepared a list of the most important concepts related to marketing and e-marketing. AdWords – Google advertising system that allows […]

How to write a good brief for a graphic designer?
3 min read

How to write a good brief for a graphic designer?

One of the basic elements that constitute a good project is a skilfully written brief. It is a form of a map thanks to which a graphic designer has the possibility to efficiently reach the set goal. It defines the priorities and the most important needs of a project, and is an answer to precisely […]

Effective communication in the project team
4 min read

Effective communication in the project team

“Communication is a skill that can be learned. It’s like riding a bike or typing. If you just work on it, you can really quickly improve the quality of every part of your life. ” – Brian Tracy Did you know that the lack of communication skills in a team is one of the main […]

Persuasion and NLP techniques as effective marketing tools
3 min read

Persuasion and NLP techniques as effective marketing tools

In the era of modern advertising media surround us constantly. This leads into a phenomenon called stimulus habituation. The consumer “becomes desensitized” to advertising messages and stops to react intensively to them. Meanwhile, the battle for consumer attention is becoming an increasingly difficult challenge. The skillful use of persuasion tools and NLP techniques comes to […]