Probably one of the most important aspects of the company’s development is the marketing strategy. Is it enough to have a good product to appear on the market?
This is certainly a pillar of success, but an effective presentation of the product or service is also necessary. Such that customers find your offer among competitors’ products. And that’s what marketing is all about – meeting your needs while making a profit. What to do to make it effective? What influences the effectiveness of the promotion? Here are some important factors to consider in order to run a successful marketing campaign.
Define your campaign goals
As marketers, we always have to clearly define what we want to achieve with our actions. Is the advertising strategy aimed at building a brand image or increasing sales? It is worth having clearly defined goals that we want to achieve in order to ensure successful strategic marketing activities. The lack of a defined goal will not allow you to direct the actions and measure the effect. When defining the goal, one should remember about the principles of the SMART concept, i.e.:
- S(pecific)
- M(easurable)
- A(chievable)
- R(elevant)
- T(imely defined)
Come up with a catchy advertising slogan
In order to attract the attention of the target group, it is necessary to come up with a message that will not be ignored. Our minds are flooded with a huge amount of information every day. When we see hundreds of the same images, we start to ignore them. What to do so that our words reach the recipient and are remembered? It is best to combine what is simple, reliable and at the same time breaking the routine. Remember that every story has emotions associated with it, so storytelling will work better than plain data and statistics.
Choose the right communication tactic
An important point in a successful marketing strategy is to define and understand your target audience. We have to consider who to target our product to and remember that we want to reach people with a specific social and professional status and financial capabilities. Therefore, if the campaign is addressed to the elderly, the Internet and digital content will probably not be a good communication tactic. On the other hand, if the target group is, for example, students, local newspapers are unlikely to be a good solution. Specifying a narrow, clearly described target group gives a number of advantages and makes marketing activities meaningful.
Advertise systematically
After creating an advertising campaign that generates positive results, you should advertise consistently increasing your results. It is best to invest your funds in those channels that bring the best results. Systematic activities will not only allow you to reach new users, but also keep in touch with your customers.
Track data and draw conclusions
After each campaign, it is necessary to summarize the results and draw conclusions which of our activities brought positive effects and which were not a bullseye. Thanks to Google Analytics or other tools for statistical analysis, we are able to determine almost all interactions of our client with the brand or product – what generates the most clicks, how long the customer stays on the site, what source the follower comes from and many more. Thanks to planning activities, getting to know the client’s profile and assuming a strategy, we are able to develop effective campaigns that benefit the brand.
