Targeting is nothing more than accurately identifying the audience of an ad. It is defined by the most suitable target group, those that are “receptive” to the product or service. Depending on the marketing objective, targeting may be strictly sales-oriented, image-oriented, or a combination of the two. Broad or narrow targeting? The answer is: it […]
Marketing terms can sometimes seem like a foreign language. In the work of a marketer, we often come across exotic-sounding terms or abbreviations. The explanation of them you can find in our dictionary. We have prepared a list of the most important concepts related to marketing and e-marketing. AdWords – Google advertising system that allows […]
One of the basic elements that constitute a good project is a skilfully written brief. It is a form of a map thanks to which a graphic designer has the possibility to efficiently reach the set goal. It defines the priorities and the most important needs of a project, and is an answer to precisely […]
“Communication is a skill that can be learned. It’s like riding a bike or typing. If you just work on it, you can really quickly improve the quality of every part of your life. ” – Brian Tracy Did you know that the lack of communication skills in a team is one of the main […]
In the era of modern advertising media surround us constantly. This leads into a phenomenon called stimulus habituation. The consumer “becomes desensitized” to advertising messages and stops to react intensively to them. Meanwhile, the battle for consumer attention is becoming an increasingly difficult challenge. The skillful use of persuasion tools and NLP techniques comes to […]
The objective of any marketing campaign is to make a profit. We want them to be both, effective and interesting. A team of specialists spend many figuring out how to make our advertisement as catchy as possible. Sometimes, however, a single ad will perform differently in different markets. Why is that so? Very often, the […]
Design thinking is a problem solving method that was first defined in the 1960s in United States. The purpose of this method is to create innovative solutions by stimulating creativity. Design thinking is based primarily on focusing on the project, which is why it can be great for both a startup and a large company. […]
Customers buy with their eyes, it’s easier to buy when in a picture – you might be familiar with these sayings. Both relate to the power of an image. Those who created them understood it was simpler and quicker to interpret a message made not just of words and phrases, but also of pictures, symbols, […]
Almost every decision made by the consumer is motivated by emotions. Evoking specific impressions allows you to influence purchasing decisions and build positive associations with the brand. Through the skillful use of emotions, we allow ourselves to consciously guide the person on the other side of the screen. When designing processes and user experiences, we […]
Probably one of the most important aspects of the company’s development is the marketing strategy. Is it enough to have a good product to appear on the market? This is certainly a pillar of success, but an effective presentation of the product or service is also necessary. Such that customers find your offer among competitors’ […]