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What is Google Ads and how does it work?
3 min read

What is Google Ads and how does it work?

Ads is Google’s advertising system, designed to help businesses reach customers through the online environment of the search engine and partner sites. The sites place text or image ads. They appear on the site after the user searches for keywords and phrases related to the company and its products and services. In Google, Ads advertisements […]

Persuasion and NLP techniques as effective marketing tools
3 min read

Persuasion and NLP techniques as effective marketing tools

In the era of modern advertising media surround us constantly. This leads into a phenomenon called stimulus habituation. The consumer “becomes desensitized” to advertising messages and stops to react intensively to them. Meanwhile, the battle for consumer attention is becoming an increasingly difficult challenge. The skillful use of persuasion tools and NLP techniques comes to […]