Marketing terms can sometimes seem like a foreign language. In the work of a marketer, we often come across exotic-sounding terms or abbreviations. The explanation of them you can find in our dictionary. We have prepared a list of the most important concepts related to marketing and e-marketing. AdWords – Google advertising system that allows […]
The objective of any marketing campaign is to make a profit. We want them to be both, effective and interesting. A team of specialists spend many figuring out how to make our advertisement as catchy as possible. Sometimes, however, a single ad will perform differently in different markets. Why is that so? Very often, the […]
When a copywriter wants to effectively motivate recipients to a specific action, he should definitely reach for appropriate, targeted storytelling. Not only children love fairy tales… What is storytelling? A narrative of a specific story, a narrative full of emotions, wrapped around the hero or heroes with whom the recipient can identify. Dry, bland, colorless […]